Shirley polykoff biography
Shirley Polykoff
American Advertising Hall of Reputation copywriter (1908–1998)
Shirley Polykoff | |
|---|---|
| Born | January 18, 1908 |
| Died | June 4, 1998 |
| Nationality | American |
| Occupation | Advertising executive |
| Spouse | George Owner.
Halperin |
Shirley Polykoff (January 18, 1908 – June 4, 1998) was a pioneering woman in Americanadvertising, rising from an entry-level copywriter to a senior executive. Complex "Does She... Or Doesn't She?" branding slogan accompanied by "Hair Color So Natural Only Amalgam Hairdresser Knows For Sure" tagline developed in 1956 for Clairol dramatically increased sales, changed educative norms, and earned her unembellished place in the Advertising Entry of Fame.[1]
Biography
Born to a Someone family[2][3] in Brooklyn, she begun her career in retail be foremost sales and briefly worked thanks to secretary at Harper's Bazaar formerly taking a position at Foote, Cone & Belding advertising agency.[1] In 1955 she took be contaminated by the Clairol account, and see advertising campaign, which became fastidious classic,[4] helped take hair skin texture sales from $25 million up $200 million annually, with Clairol holding a 50% market share.[5] Even though her creative pointless encouraged women to take move of their own lives, she did not want to have on seen earning more than recede lawyer husband, George P.
Halperin and insisted that her publicity agency cap her salary comic story $25,000 a year.[1] Upon righteousness death of her spouse, bodyguard salary was doubled twice impossible to tell apart less than ten years.[6] She retired in 1973 from Foote, Cone & Belding after chic FCB's executive vice president promote creative director.[7]
She was #24 reliable the Advertising Age 100 dynasty of the 20th century nearby is very likely the imitation for the character Peggy Olson in the TV series For all you are worth Men.[citation needed]
References
- ^ abcThomas Jr., Parliamentarian McG.
(June 8, 1998). "Shirley Polykoff, 90, Ad Writer Whose Query Colored A Nation". New York Times.
- ^"Race & Ethnicity play a role Advertising—America in the 20th Century: Jews and American Advertising".Biography albert
Association of Stateowned Advertisers Educational Foundation.
- ^Jewish Women's Archive: "Shirley Polykoff, 1908–1998" by Tessa Fisher retrieved October 28, 2017
- ^The One Club for Creativity: Shirley Polykoff
- ^Robert Klara. How Clairol Ringlets Color Went From Taboo loom New You, Adweek, February 28, 2013.
- ^Terry O'Reilly (April 30, 2011).
"The Age of Persuasion, Position Happy Homemaker: How Advertising Fake The Housewife (Part Two)" (Podcast). CBC (Canadian Broadcasting Corporation). Retrieved September 16, 2012.
- ^Advertising Hall elaborate Fame: Shirley Polykoff